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DI03016011 · Semester 3 · 5G scheme

Digital Marketing

Notes and solutions following the Gujarat Technological University (GTU) syllabus for DI03016011. Independent material — not issued by the university.

Information Technology

Materials

Syllabus

The official syllabus this material follows.

  • Syllabus

    9 pages

    FreeRead

Complete Book

The whole syllabus, unit by unit, written for the exam.

Problem Solver

Step-by-step solutions to typical problems.

Slides

Lecture slides for revision.

PYQ Solutions

Past university papers, fully solved.

  • Solved past papers — detailed answers

    26 pages · English + ગુજરાતી

    Premium Preview · 3 pages

Syllabus units

Unit 1: Introduction to Digital Marketing
  • 1.1 Fundamentals of Digital Marketing
  • 1.2 Evolution and Growth of Digital Marketing
  • 1.3 Digital Marketing Strategies: P.O.E.M. Framework
  • 1.4 Digital Marketing Planning & Execution
  • 1.5 Latest Trends in Digital Marketing
  • 1.6 Ethical Considerations & Data Privacy
Unit 2: Introduction to Search Engine Optimization (SEO)
  • 2.1 Introduction to SEO
  • 2.2 SEO Methods and Tactics
  • 2.3 SEO Optimization Techniques
  • 2.4 Search Engine Ranking
  • 2.5 Role of social media in SEO
Unit 3: Introduction to web analytics
  • 3.1 Data collection, Weblogs & Page tagging, Key metrics
  • 3.2 Types of web analytics Tools
  • 3.3 Setting up goals and conversion rate, goal reports in GA4
  • 3.4 multi-touch attribution models: Linear, Time decay
  • 3.5 Google Tag Manager
Unit 4: Introduction to social media marketing
  • 4.1 Introduction to social media marketing
  • 4.2 Introduction to Meta Platform Marketing
  • 4.3 Twitter(X) for business
  • 4.4 Video Marketing
Unit 5: Digital Promotions
  • 5.1 Introduction to Email Marketing
  • 5.2 Introduction to Search Engine Marketing (SEM)

About this course

The explosive growth of internet and mobile phone usage has fundamentally reshaped the communication landscape, creating unprecedented opportunities for both individuals and organizations. In today's digitally interconnected world, digital marketing has become an indispensable strategy, replacing traditional approaches. This course recognizes the critical need to equip students with the essential knowledge and skills to navigate this dynamic environment. The ability to leverage online platforms effectively is no longer a luxury, but a necessity. Businesses across all sectors are actively seeking professionals with expertise in digital marketing to drive growth, enhance brand visibility, and engage with target audiences. This course provides a comprehensive exploration of core digital marketing concepts, including digital marketing platforms, search engine optimization (SEO), web analytics, social media marketing, and email marketing. Students will gain practical experience in formulating integrated digital marketing strategies and utilizing relevant tools. Furthermore, this course emphasizes the importance of data-driven decision-making by teaching students how to measure the effectiveness of digital campaigns using various analytical tools. By mastering these skills, students will be well-prepared to meet the demands of the modern job market and contribute to the success of organizations in the digital age. In a rapidly evolving digital landscape, understanding and implementing effective digital marketing strategies is not just advantageous, it is essential for future success.