DI04000091 · Semester 4 · 5G scheme
Digital Marketing & Ecommerce
Notes and solutions following the Gujarat Technological University (GTU) syllabus for DI04000091. Independent material — not issued by the university.
Computer EngineeringComputer Science & EngineeringInformation TechnologyElectronics & Communication EngineeringInformation & Communication Technology
Materials
Complete Book
The whole syllabus, unit by unit, written for the exam.
Complete Book
113 pages
Premium Preview · 12 pages
PYQ Solutions
Past university papers, fully solved.
Solved past papers — detailed answers
18 pages · English + ગુજરાતી
Premium Preview · 3 pages
Syllabus units
Unit 1: Introduction to Digital Marketing
- Traditional vs Digital Marketing
- Key Differences, Advantages & Limitations
- Digital Marketing Channels & Platforms: Search, Social, Email, Mobile, Website, Organic vs Paid Digital Marketing
- ChatGPT
- CanvaAI
- Grammarly
- Google Gemini
- Copy.ai
Unit 2: Basics of E-Commerce and digital Platforms
- Buying and selling online
- E-Commerce Examples: Amazon, Flipkart
- B2C, B2B, Dropshipping
- Introduction to platforms like Shopify and WooCommerce (simple setup steps using free trials)
- Overview: Common methods like debit/credit cards, UPI, and digital wallets (e.g., Paytm)
- Simple payment tools: Payment gateways (e.g., Razorpay), QR codes, and tap-and-pay basics
- How small businesses (e.g., a local tech startup) use e-commerce platforms
Unit 3: Search & Display Marketing
- How search engines like Google work
- Ranking of websites
- Making websites easy to find on Google
- Creating simple ads
- Measuring ad success: Basic metrics like clicks and views
- How a local store uses Google
Unit 4: Social Media, Content & Email Marketing
- Social Media Marketing (SMM) vs Social Media Advertising
- Major Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter/X)
- Audience
- Social Media Content & Strategy
- Types of Content (Blogs, Videos, Infographics, Reels/Shorts)
- Content Calendar Development
- Basics of Audience Targeting and Campaign Objectives
- Building Email Lists
- Types of Emails (Newsletters, Promotional, Transactional)
- Best Practices for Email Content, Subject Lines, and Mobile Optimization
Unit 5: Web Analytics, Emerging Trends & Ethics in Digital Marketing
- Importance of data and Google Analytics basics
- Dashboards & Metrics: Audience, Traffic Source, Conversions
- Defining Goals and Tracking Website Performance
- AI, Chatbots, AR/VR, Voice Search
- Privacy, Consumer Protection, Data Security
About this course
Study materials, question papers, and solutions for Digital Marketing & Ecommerce (DI04000091) - Diploma Engineering, Semester 4